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WW2 Poster -- Join the ATS
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WW2 Poster -- Join the ATS
Fill his place in jobs like these Join the ATS. Colour photolithograph recruitment poster, artist unknown, published by HMSO. Showing a cook, a clerk, a typist and a driver. Date: 1940
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Media ID 14160395
© The National Army Museum / Mary Evans Picture Library
Clerk Cook Driver Fill Hmso Jobs Join Office Photolithograph Recruiting Recruitment Stationery Typist Vacancies Vacancy
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This WW2 poster, published by HMSO in 1940, invites viewers to "Join the ATS" and "Fill his place in jobs like these." The vibrant color photolithograph showcases four essential wartime roles: a cook, a clerk, a typist, and a driver. Each figure is depicted in action, exuding determination and confidence. The cook, with an apron adorned with the insignia of the Auxiliary Territorial Service (ATS), is shown preparing a hearty meal, her concentration unbroken as she stirs a pot. The clerk, seated at a desk, meticulously sorts papers, her expression focused and efficient. The typist, poised at her typewriter, types with purpose and accuracy, her eyes fixed on the page before her. The driver, with a confident grip on the wheel, steers a vehicle with ease, her gaze fixed on the road ahead. The poster's caption, "Join the ATS," encourages women to step up and take on these vital roles, freeing up men for the front lines. The image of women working in non-traditional roles was a powerful symbol of the war effort, as the country relied on the contributions of all its citizens to win the war. The poster's publication in 1940, during the early stages of the war, underscores the urgency of the call to action. This historical artifact offers a glimpse into the wartime home front, highlighting the important roles women played in supporting the war effort and filling the vacancies left by men. The poster's bold colors and dynamic composition make it a striking reminder of the sacrifices and contributions of the past.
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