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WWI Poster, Appeal to Women
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WWI Poster, Appeal to Women
WWI Parliamentary War Savings Committee Poster, An Appeal to Women, Make every Penny do the work of Two, Put your Savings in the War Loan. Date: circa 1916
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Media ID 9398410
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10837988
Appeal Committee Finance Funding Invest Investment Loan Money Parliamentary Penny Ribbon Savings
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This evocative WWI poster, titled "An Appeal to Women" by the Parliamentary War Savings Committee, dates back to circa 1916. The poster's striking design, featuring a woman in a pink ribbon holding a small child, underscores the powerful message of wartime sacrifice and the importance of financial contributions to the war effort. During World War I, governments around the world faced unprecedented financial challenges in funding military operations. In response, they turned to their citizens for support through various forms of war bonds and savings campaigns. This poster is a prime example of the persuasive messaging used during this time to encourage women, in particular, to invest in the war loan. The tagline "Make every Penny do the work of Two" highlights the importance of every contribution, no matter how small, in the larger context of the war effort. The woman's determined expression and the child's hopeful gaze convey the sense of duty and responsibility that women felt towards their country and their role in the war. The pink ribbon and the use of the color pink in the poster are significant, as it was a symbol of the suffrage movement and women's contribution to the war effort. The poster's design effectively combines the themes of patriotism, motherhood, and financial investment, making it a powerful tool in the war savings campaign. Overall, this poster is a poignant reminder of the ways in which individuals, and particularly women, were called upon to make sacrifices during wartime and the role that financial contributions played in supporting the war effort during WWI.
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