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WWI Poster, Come and do your bit, join now
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WWI Poster, Come and do your bit, join now
Come and Do Your Bit, Join Now. Parliamentary Recruiting Committee poster, with a smiling, beckoning soldier in khaki. Date: 1916
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14185475
© Mary Evans Picture Library/Onslow Auctions Limited
Bayonet Beckoning Committee Join Khaki Parliamentary Persuasion Persuasive Recruiting Recruitment Rifle Beckons
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Come and Do Your Bit, Join Now
EDITORS COMMENTS
: A Powerful Call to Action from the Parliamentary Recruiting Committee during World War I This evocative and persuasive poster, dated 1916, is a poignant reminder of the intense recruitment efforts that took place during the First World War. The Parliamentary Recruiting Committee, a British organization tasked with enlisting volunteers for the army, commissioned this poster to encourage men to join the ranks and contribute to the war effort. The image features a smiling, beckoning soldier in full khaki uniform, complete with cap, rifle, and bayonet. His open, inviting expression and outstretched arm convey a sense of camaraderie and belonging, as if to say, "Come join us, we'll be there for each other." The soldier's confident and determined demeanor, coupled with the simple yet compelling text, "Come and Do Your Bit, Join Now," create a powerful call to action that resonated deeply with the British public. The use of the color red, which is prominent in both the soldier's uniform and the background, adds a sense of urgency and importance to the message. The poster's vintage aesthetic, with its bold typography and graphic design, speaks to the historical significance of the period and the sacrifices made by those who answered the call to serve. As the war raged on, and the need for troops grew, posters like this one played a crucial role in persuading men to enlist. The image of the smiling soldier, beckoning and inviting men to join, served as a powerful reminder that they too could make a difference and contribute to the war effort. Today, this poster stands as a testament to the courage and resilience of those who answered the call, and to the enduring power of persuasive imagery in shaping history.
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