Home > Memory Lane Prints > Mirror > 0000to0099 > 00071
Carl Fisher - owner of the first American automobile dealership based in Indianapolis
Wall Art and Photo Gifts from Memory Lane
Carl Fisher - owner of the first American automobile dealership based in Indianapolis
Carl Fisher - owner of the first American automobile dealership based in Indianapolis; pictured piloting a Balloon over the cityOs downtown area with a Stoddard-Dayton motorcar suspended beneath it. Unbeknown to people on the ground, to save weight, the car was without an engine, but on landing he drove a similar car back into town claiming that it was the one seen in the air. He than ran an advertising campaign claiming. " The Stoddard-Dayton was the first automobile to fly over Indianapolis. It should be your first automobile too."
Circa 1910
marketing campaigns 4science - Academic / Education - 25/02/2010
WATFORD
Mirrorpix
England
Media ID 21372838
© Mirrorpix
Balloonist Balloons Flight Marketing 1910s
Carl Fisher - the Pioneer of Automotive Marketing
EDITORS COMMENTS
. In this print from 1910, we see Carl Fisher, the visionary owner of the first American automobile dealership based in Indianapolis. With a mischievous grin on his face, he is pictured piloting a magnificent balloon over the city's downtown area. But what makes this image truly remarkable is the Stoddard-Dayton motorcar suspended beneath it. Little did anyone know that to save weight during flight, Fisher had removed the engine from the car. However, upon landing, he cleverly drove another similar vehicle back into town and proclaimed that it was indeed the one seen soaring through Indianapolis' skies. This audacious stunt became part of an ingenious marketing campaign for his dealership. Fisher wasted no time capitalizing on this airborne spectacle by launching an advertising blitz claiming that "The Stoddard-Dayton was the first automobile to fly over Indianapolis. It should be your first automobile too". His bold claim resonated with potential buyers who were captivated by both innovation and adventure. This photograph captures not only Fisher's daring spirit but also his groundbreaking approach to automotive marketing. By combining aviation and automobiles in such a unique way, he forever changed how vehicles were promoted and sold. As we look at this snapshot frozen in time, let us remember Carl Fisher as a true pioneer whose ingenuity continues to inspire marketers even today.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
FREE COLORIZATION SERVICE
You can choose advanced AI Colorization for this picture at no extra charge!
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
