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To celebrate the beginning of the Epsom meeting, bookmaker Gus Demmy decided to brighten
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To celebrate the beginning of the Epsom meeting, bookmaker Gus Demmy decided to brighten
To celebrate the beginning of the Epsom meeting, bookmaker Gus Demmy decided to brighten the life of his punters by dressing his staff in the costume of the pearly people. This picture shows a punter writing out his bet with the assistance of Ann barraclough at the Brazenose branch od Gus Demmy
June 1964
Eastwood
mirrorpix
Hertfordshire
United Kingdom
GL*3673594
Media ID 21545192
© Mirrorpix
Betting Costumes Gambling Shops
EDITORS COMMENTS
In a delightful nod to tradition and the spirit of celebration, bookmaker Gus Demmy ushered in the Epsom meeting with a burst of color and charm. Determined to bring joy to his punters' lives, he adorned his staff in the vibrant costumes of the pearly people. This photo captures a moment frozen in time at Gus Demmy's Brazenose branch in June 1964. Here we see an eager punter engrossed in writing out his bet, assisted by the lovely Ann Barraclough. The atmosphere is buzzing with anticipation as customers flock to place their wagers amidst this unusual spectacle. The man's focused expression reveals both excitement and hope for a favorable outcome. The clothing choices are undeniably eye-catching; each member of Gus Demmy's team dons intricate outfits reminiscent of London's famous pearly kings and queens. These unique costumes serve as a visual reminder that even within the realm of gambling and betting, there is room for whimsy and creativity. This photograph transports us back to an era where personalized customer service was paramount, where bookmakers went above and beyond to create memorable experiences for their patrons. It serves as a testament not only to Gus Demmy's commitment but also reflects the broader cultural landscape of 1960s Britain. As we gaze upon this snapshot from Memory Lane Prints, we are reminded that sometimes it takes just one small act - like dressing up your staff - to brighten someone's day.
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