THE SEVENTIES were a time of strikes and, in December 1974

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THE SEVENTIES were a time of strikes and, in December 1974

THE SEVENTIES were a time of strikes and, in December 1974, the big national bakers decided to follow suit, demanding a 66% pay rise.
Staff of larger firms had empty shelves and had to turn away dozens of customers. Small bakeries were working full-out but were unable to meet the demand as shops phoned in for extra supplies. Yeast sales went up as housewives decided to bake their own bread.
(Picture) Happy customer shows off her two loafs of bread.
3rd December 1974

Birmingham Post and Mail Archive
Mirrorpix
Birmingham
England
BPM-1048

Media ID 21681093

© Mirrorpix

1974 Baker Bakery Bread Dispute Housewives Queues Shortage Strikes Supplies Yeast

EDITORS COMMENTS
In this print from December 1974, we catch a glimpse of the tumultuous times that defined the seventies. The decade was marked by widespread strikes, and in an unprecedented move, the big national bakers joined forces to demand a staggering 66% pay rise. This decision sent shockwaves through the industry and had far-reaching consequences. As larger firms grappled with empty shelves and were forced to turn away numerous customers, small bakeries found themselves working tirelessly but unable to meet the overwhelming demand. Desperate shop owners phoned in for extra supplies, creating a frenzy that even led to a surge in yeast sales as resourceful housewives decided to take matters into their own hands and bake their own bread. Amidst this chaos, our picture captures a moment of joy on one customer's face as she proudly displays her two loaves of bread. Her happiness is not only derived from having secured these precious commodities during such scarcity but also serves as a testament to human resilience in times of adversity. This image encapsulates the essence of those challenging days - long queues outside bakeries, shortages plaguing every corner, and individuals finding solace in simple pleasures like freshly baked bread. It stands as a powerful reminder of how historical events can shape everyday life and leave lasting imprints on society's collective memory.

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