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Mouse Mat : Billboard along U.S. 99...three destitute families...Kern County, CA, 1938. Creator: Dorothea Lange
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Billboard along U.S. 99...three destitute families...Kern County, CA, 1938. Creator: Dorothea Lange
Billboard along U.S. 99 behind which three destitute families of migrants are camped. Kern County, California. [Advertisement: Next Time Try the Train - Travel While You Sleep - Southern Pacific']
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Media ID 36203204
© Heritage Art/Heritage Images
Ac Cars Ltd Advert Advertisement Billboard California United States Of America Camp Camping Camping Out Displaced Displaced People Displaced Person Displaced Persons Displacement Forced Displacement Forced Migrant Forced Migrants Forced Migration Hoarding Homeless Homelessness Migrant Migrants Migrating Migration Okie Okies Roadside Sleeper Train Southern Pacific Southerner Southerners Tent Tents Train Traveller Travellers Wayside Windbreak Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Lange Dorothea Lee Russell Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
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EDITORS COMMENTS
This evocative photograph, captured by renowned American photographer Dorothea Lange in 1938, depicts a billboard along U.S. Route 99 in Kern County, California. The billboard, advertising the comforts of travel by train with the tagline 'Next Time Try the Train - Travel While You Sleep - Southern Pacific,' stands in stark contrast to the reality of the three destitute families camped behind it. During the Great Depression, the Dust Bowl, and the agricultural crisis, countless families were displaced from their homes and forced to migrate in search of work and sustenance. This image captures the harsh realities of their situation, as they huddle together in the dusty landscape, their possessions meagerly piled beside their makeshift shelter. The families appear tired, worn, and desperate, their expressions etched with the weight of their circumstances. The photograph, taken by Dorothea Lange for the Farm Security Administration, is a poignant reminder of the economic hardships faced by millions of Americans during this period. Lange's powerful image not only documents the reality of displacement but also sheds light on the stark contrast between the promise of modern conveniences and the harsh realities of poverty and homelessness. The photograph's timeless composition and the juxtaposition of the billboard and the families' plight continue to resonate with viewers today, serving as a testament to the enduring human spirit and the resilience of those who faced the challenges of the Great Depression.
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