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Mouse Mat : Domestic fire place advertisment for the NCB, 1967. Artist: Michael Walters
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Domestic fire place advertisment for the NCB, 1967. Artist: Michael Walters
Domestic fire place advertisment for the NCB, 1967. The photograph was taken for the National Coal Board (NCB) to promote the Parkray fire and back boiler. The NCB was very active at the time in promoting the use of coal for domestic heating
Heritage Images features heritage image collections
Media ID 15065864
© Worldwide Photography / Heritage-Images
Advert Advertisement Fireplace Heating Living Room Michael Michael Walters National Coal Board Paul Walters Worldwide Photography Ltd Promotion Relaxation Relaxing Soft Toy Toys Walters Warm Warmth Teddy Bear
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Estimated Product Size is 24.2cm x 19.7cm (9.5" x 7.8")
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Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This photograph captures a nostalgic moment in British history, showcasing an advertisement for the National Coal Board (NCB) from 1967. The image features a cozy living room with a charming domestic fireplace as its centerpiece. Artist Michael Walters skillfully portrays a family scene, emphasizing the warmth and comfort provided by the Parkray fire and back boiler. In this snapshot of 1960s Britain, we see a mother dressed in fashionable attire, enjoying leisure time with her son. The boy is engrossed in play, surrounded by his beloved teddy bear and other toys. This intimate portrayal of motherhood exudes relaxation and contentment. The NCB played an active role during this era in promoting coal as the primary source of domestic heating. By commissioning artists like Michael Walters to capture such scenes, they aimed to convey the message that coal was not only practical but also contributed to creating cozy homes where families could unwind together. Walters' monochrome composition adds depth to this timeless image, evoking feelings of nostalgia while highlighting the enduring importance of home comforts. It serves as a reminder of how our ancestors relied on coal for warmth during colder months. As we admire this remarkable piece from Paul Walters Worldwide Photography Ltd. , it invites us to reflect on the changing times while appreciating the simple pleasures found within our own homes today.
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