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Mouse Mat : Advert for Kestos lingerie for sport 1933
Home Decor from Mary Evans Picture Library
Advert for Kestos lingerie for sport 1933
Advert for a brassiere for sport activities. Kestos gives her comfort and allows her complete freedom of movement. Date: 1933
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14358037
© Illustrated London News Ltd/Mary Evans
1933 Bras Brassiere Kestos Lingerie Tennis Undergarment Undergarments Underwear
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Estimated Image Size (if not cropped) is 17.9cm x 24.2cm (7" x 9.5")
Estimated Product Size is 19.7cm x 24.2cm (7.8" x 9.5")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
Embrace the Freedom of Movement: Kestos Sport Lingerie, 1933 This advertisement showcases the Kestos Sport Bras from 1933, a groundbreaking innovation in women's lingerie designed specifically for sporting activities. The image features a graceful woman in a tennis outfit, her radiant smile reflecting the confidence and comfort she experiences while wearing the Kestos Sport Bra. The Kestos Sport Bra, a pioneering undergarment for the 1930s, was engineered to provide unparalleled support and freedom of movement for women engaging in physical activities. The sleek, minimalist design allowed for a seamless integration under sportswear, enabling women to enjoy their favorite sports without the constraint of traditional, restrictive undergarments. The advertisement's art deco aesthetic adds an elegant touch, with its bold typography and dynamic use of color. The tagline, "Kestos - The Comfortable Bra for Sport," emphasizes the importance of comfort and functionality in women's lingerie, a concept that continues to resonate with modern consumers. This advertisement represents a pivotal moment in the history of women's lingerie, as it challenged societal norms and offered women the opportunity to participate in sports and physical activities with both style and comfort. The Kestos Sport Bra remains a testament to the enduring power of innovation and the evolving role of lingerie in women's lives.
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