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Photographic Print : Advertisement for Felco bearing block
Photo Prints from Mary Evans Picture Library
Advertisement for Felco bearing block
Advertisement for Felco bearing block.
1949
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14312381
© Terry Parker / Mary Evans Picture Library
1949 Bare Bearing Block Calendar Glamour Hoist Hoists Legs Lift Lifting Pose Posing Products Raised Roller Skate Skates Skating Skimpy Wheels Williams Wilton Short Skirt
10"x8" (25x20cm) Photo Print
Bring a piece of photographic history into your home with our exclusive Media Storehouse range of Terry Parker's vintage prints. This captivating advertisement for the Felco bearing block, taken from the Mary Evans Picture Library in 1949, showcases the industrial elegance of the past. With its rich detail and timeless appeal, this print is a must-have for any photography enthusiast or collector. Each print is carefully produced using high-quality materials and techniques to ensure vibrant colors and long-lasting durability. Add a touch of nostalgia and character to your space with this stunning vintage advertisement print.
Ideal for framing, Australian made Photo Prints are produced on high-quality 270 gsm lustre photo paper which has a subtle shimmer adding a touch of elegance, designed to enhance their visual appeal.
Our Photo Prints are in a large range of sizes and are printed on Archival Quality Paper for excellent colour reproduction and longevity. They are ideal for framing (our Framed Prints use these) at a reasonable cost. Alternatives include cheaper Poster Prints and higher quality Fine Art Paper, the choice of which is largely dependant on your budget.
Estimated Image Size (if not cropped) is 18.5cm x 25.4cm (7.3" x 10")
Estimated Product Size is 20.3cm x 25.4cm (8" x 10")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
Step into the vibrant world of the 1940s with this advertisement for a Felco bearing block. The image, dated 1949, features a confident and glamorous woman in a red skirt and bare legs, skillfully posing while lifting a heavy load using a Felco hoist. The hoist, with its sleek metal design and large red wheels, is supported by a pair of sturdy skates, adding an element of style and grace to the industrial scene. The woman, with her arms raised and a smile on her face, exudes an air of strength and capability, showcasing the Felco bearing block's ability to make even the heaviest lifting tasks seem effortless. The advertisement, with its bold typography and dynamic composition, effectively conveys the power and reliability of the product, making it a standout addition to any calendar or collection of vintage advertisements. The use of a woman in a skimpy outfit and high heels may seem out of place in today's context, but it was a common advertising tactic in the 1940s, aimed at appealing to a male audience and emphasizing the feminine appeal of the product. Despite its retro aesthetic, the advertisement remains an intriguing glimpse into the past, offering a unique blend of glamour, strength, and industrial prowess.
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