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Photographic Print : A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
Photo Prints from Memory Lane
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe and Gretton brewery in Coventry, West Midlands (formerly Warwickshire) Circa June 1954
Arthur Cooper
Coventry Telegraph Archive
Mirrorpix
Coventry
West Midlands
England
Media ID 21685810
© Mirrorpix
Advertising Alcohol Bass Beer Commercial Drink Lorry Promotion Promotional Quirky Warwickshire West Midlands
10"x8" (25x20cm) Photo Print
Step back in time with this captivating photograph from Memory Lane Prints. Witness the iconic Daimler TL30 Bass and Pale Ale bottle-shaped lorry, a unique marketing innovation of the past, as it proudly stands outside the Bass Ratcliffe and Gretton brewery in Coventry. This vintage image, captured by renowned photographer Arthur Cooper in June 1954, offers a glimpse into the rich history of brewing and transportation. Bring this piece of nostalgia into your home or office with a Media Storehouse Photographic Print, expertly printed on premium paper to preserve the authenticity and detail of this timeless moment.
Ideal for framing, Australian made Photo Prints are produced on high-quality 270 gsm lustre photo paper which has a subtle shimmer adding a touch of elegance, designed to enhance their visual appeal.
Our Photo Prints are in a large range of sizes and are printed on Archival Quality Paper for excellent colour reproduction and longevity. They are ideal for framing (our Framed Prints use these) at a reasonable cost. Alternatives include cheaper Poster Prints and higher quality Fine Art Paper, the choice of which is largely dependant on your budget.
Estimated Image Size (if not cropped) is 25.4cm x 18.8cm (10" x 7.4")
Estimated Product Size is 25.4cm x 20.3cm (10" x 8")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This print takes us back to the vibrant streets of Coventry in June 1954. Standing proudly outside the iconic Bass Ratcliffe and Gretton brewery, we see a remarkable sight - a Daimler TL30 Bass and Pale Ale bottle-shaped lorry. As if plucked from an imaginative dream, this quirky promotional vehicle instantly grabs attention with its unique design. A testament to the creative advertising strategies of the time, it perfectly captures the essence of British beer culture in one eye-catching image. The lorry's sleek lines mirror that of a traditional ale bottle, paying homage to the renowned craftsmanship behind every drop of Bass and Pale Ale produced by Worthington & Co Limited. This clever fusion between motor transport and alcoholic beverage promotion is truly a sight to behold. Transporting us back to an era where commercial vehicles were not just functional but also works of art, this photograph encapsulates both nostalgia for simpler times and admiration for innovative marketing techniques. It serves as a reminder that even everyday objects can become symbols of creativity when placed in unexpected contexts. Arthur Cooper's keen eye has immortalized this moment in history, allowing us to appreciate not only the beauty of Coventry's past but also the ingenuity behind advertising campaigns that continue to shape our consumer-driven world today.
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