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lol1954 co pbk 003
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lol1954 co pbk 003
STUDIOCANAL Film and Theatre Film Posters and Stills
Media ID 19962692
© Studiocanal Films Ltd
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> LOVE LOTTERY (1954)
VISUAL DESCRIPTION
This image appears to be a promotional material or press kit for a film titled "The Love Lottery. " The document outlines various marketing and advertising strategies, as well as accessories that can be used to promote the movie. It is divided into several sections: 1. Gala Opening: This section suggests organizing gala premieres with local celebrities in attendance. 2. Competition - "The Word Game": It proposes a contest where participants must complete sentences related to love and marriage. 3. Advertising and Display Tie-Ups: Includes suggestions for 16 x 20 blow-ups of scenes from the film, which could be displayed at strategic locations. 4. Foyer and Store Display: Recommends using foyer cards and standees in theater lobbies and stores. 5. Advertising: Mentions additional advertising materials available such as showcards, heralds, stills, etc. , presumably featuring images from the film or its stars. 6. Sharing of Extra Advertising Costs: A brief note on sharing costs between exhibitors and distributors for extra advertising efforts. Each section includes black-and-white thumbnail images depicting various promotional materials like posters, lobby cards, photographs of scenes from the movie or actors involved in it (although I cannot identify them), all meant to entice potential viewers into seeing "The Love Lottery. " At the bottom right corner of the page is an additional note indicating that posters and other accessories are illustrated overleaf—suggesting there might be more visual aids on another page not visible here.
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