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mns1957 bw pbk 008
Wall Art and Photo Gifts from STUDIOCANAL
mns1957 bw pbk 008
STUDIOCANAL Film and Theatre Film Posters and Stills
Media ID 19963352
© Studiocanal Films Ltd
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> MAN IN THE SKY (1957)
VISUAL DESCRIPTION
This image appears to be a vintage promotional page titled "EXPLOITATION SECTION" for the film "THE MAN IN THE SKY, " which outlines various marketing and publicity strategies to promote the movie. The page is divided into several sections, each with its own headline and accompanying text or images. At the top left, there's a section called "PLANT THESE STILLS IN STORE WINDOWS ALL OVER TOWN!" featuring black-and-white still photographs from the movie intended for display in store windows as part of the promotion. Next to it on the right, there's a section labeled "RADIO PROMOTION—JACK HAWKINS RADIO PROFILE" suggesting that radio profiles are an effective way to generate interest in Jack Hawkins, presumably one of the stars of the film. Below these sections are several others: - "LOBBY AND MARQUEE NOISES" suggests using actual airplane noises in theater lobbies and marquees to attract attention. - "MODEL AIRPLANES" recommends displaying model airplanes at various locations such as toy stores or hobby shops. - "LOBBY ACTION BOARD" details how setting up an action board with pictures and captions can provide patrons with interesting information about flying. - In another column titled “AERO CLUB, ” it encourages partnerships with local Aero Clubs for cross-promotion. - Finally, there’s a contest mentioned under “‘HOW MUCH CAN A WOMAN TAKE?’ CONTEST” which seems like an interactive promotional activity designed around one of the themes of the movie. The overall layout includes both text blocks and images arranged in columns typical for newspaper-style presentations. The content focuses on innovative ways theaters could engage potential audiences by creating buzz around 'THE MAN IN THE SKY' through community involvement and interactive displays.
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