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Propaganda for the National Loan in Milan, an airship launches colored sheets on the Piazza del Duomo (colour litho)
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Propaganda for the National Loan in Milan, an airship launches colored sheets on the Piazza del Duomo (colour litho)
2808562 Propaganda for the National Loan in Milan, an airship launches colored sheets on the Piazza del Duomo (colour litho) by Beltrame, Achille (1871-1945); Private Collection; (add.info.: Propaganda for the National Loan in Milan, an airship launches colored sheets on the Piazza del Duomo. Illustration for Courier Sunday, 25 February-4 March 1917.); © Look and Learn
Media ID 22429212
© Look and Learn / Bridgeman Images
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EDITORS COMMENTS
This print captures a moment of vibrant propaganda in Milan during World War I. The image showcases an airship launching colored sheets over the iconic Piazza del Duomo, as part of a campaign for the National Loan. Created by renowned illustrator Achille Beltrame, this color lithograph brings to life the energy and enthusiasm surrounding financial support for the war effort. The scene is filled with a diverse crowd, including men, women, and children eagerly watching as the sheets descend from above. The airship hovers majestically against the backdrop of Milan's stunning architecture. This powerful display symbolizes unity and resilience in times of crisis. The use of balloons dropping leaflets was a common form of propaganda during this era, aiming to inspire patriotism and encourage citizens to invest in their country's future. In this case, it serves as a reminder that even amidst turmoil, there is hope and determination. Beltrame's meticulous attention to detail beautifully captures every aspect of this historic event - from the expressions on people's faces to the intricate design on each sheet being dropped. It is through such artistic renderings that we can gain insight into significant moments in history. This print not only commemorates an important chapter in Italian history but also celebrates artistry at its finest. It invites us to reflect upon how propaganda has been utilized throughout time while appreciating Beltrame's skillful portrayal of this impactful moment on canvas.
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