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Advertising poster for J. G. Monnet cognac (colour lithograph)
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Advertising poster for J. G. Monnet cognac (colour lithograph)
1770047 Advertising poster for J.G.Monnet cognac (colour lithograph) by French School; 50x36 cm; Private Collection; (add.info.: Advertising poster for J.G.Monnet cognac. Signed Zulla. Colour lithograph. Printed by Vercasson & Cie. Paris. 50 x 36cm.); Photo eChristies Images; French, out of copyright
Media ID 23291744
© Christie's Images / Bridgeman Images
Active Alcoholic Animal Theme Animal Themes Bottle Capital Letter Classic Cognac Collectibles Collector Commercial Communication Equipment Continental Pictures Drinker Drinking Glass Drinking Utensil Drunk Drunkard Drunken Drunkeness French School Green Colour Head Back Homeware Household Equipment Human Role Kitchenware Language Lithographic Lithoprint Media Physical Activity Printed Prints Publicity Two Animals Using Hands Wine Glass Wineglass 19th Century Painting Artist French French Art French Artist
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EDITORS COMMENTS
This vibrant and captivating advertising poster for J. G. Monnet cognac is a true masterpiece of French art from the 19th century. The colour lithograph, signed by Zulla, showcases the exquisite craftsmanship and attention to detail that was characteristic of this era. Measuring 50x36 cm, this collector's item depicts a scene set in the outdoors, with two animals as its focal point. The lush green backdrop adds a touch of serenity to the composition while emphasizing the connection between nature and this renowned alcoholic beverage. The poster exudes an air of elegance and sophistication, with its use of bold typography and striking imagery. It effectively communicates the message through visual cues rather than relying solely on text. The posture of one animal tilting its head back suggests indulgence and pleasure associated with enjoying J. G. Monnet cognac. Printed by Vercasson & Cie in Paris using lithographic techniques, this artwork captures both movement and stillness simultaneously. It portrays an active moment frozen in time - a celebration of physical activity intertwined with leisurely enjoyment. With no human presence depicted, it allows viewers to project themselves into the scene as they imagine savoring every sip from their own glass or bottle of J. G. Monnet cognac. This vintage advertisement serves as a testament to the enduring appeal and timeless allure of fine spirits like J. G. Monnet cognac – an exquisite blend that has stood the test of time.
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