Advertisement for Liebig's Extract of Meat

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Advertisement for Liebig's Extract of Meat

5307248 Advertisement for Liebig's Extract of Meat.; (add.info.: Advertisement for Liebig's Extract of Meat using the excitement of the discovery of gold in the Klondike and the privations of the men at the diggings to recommend the product. Liebig's Extract of Meat Company was the producer of LEMCO brand Liebig's Extract of Meat and the originator of Oxo meat extracts and Oxo beef stock cubes. Dated 19th century.
01/01/1850); Universal History Archive/UIG

Media ID 38171088

© Universal History Archive/UIG / Bridgeman Images

Bake Baking Beef Cook Cooking Cuisine Digging Extract Flavour Flavouring Gold Rush Klondike Meat Stock

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EDITORS COMMENTS
This vintage advertisement for Liebig's Extract of Meat transports us back to the excitement and privations of the Klondike Gold Rush in the 19th century. The discovery of gold in the Klondike brought men from far and wide to try their luck at striking it rich, but life at the diggings was tough and demanding. In this engraving, we see a group of rugged men gathered around a campfire, eagerly cooking up a meal using Liebig's Extract of Meat. The advert cleverly uses the allure of gold and the harsh conditions faced by these miners to recommend this flavorful product. Liebig's Extract of Meat Company was known for its LEMCO brand as well as being the originator of Oxo meat extracts and Oxo beef stock cubes. Their products were essential for adding flavor to meals during challenging times like those experienced during the gold rush. As we gaze upon this historical print, we are reminded not only of the hardships faced by those seeking fortune in remote lands but also of how food products like Liebig's Extract of Meat played a vital role in sustaining them through their trials. This advertisement is a fascinating glimpse into both culinary history and the spirit of adventure that drove so many to seek their fortunes in distant lands.

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