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Fruiterer, Eleanor Ogle, trade card (engraving)
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Fruiterer, Eleanor Ogle, trade card (engraving)
984094 Fruiterer, Eleanor Ogle, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Fruiterer, Eleanor Ogle, trade card.); Look and Learn / Peter Jackson Collection
Media ID 22621054
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Apple Apples Business Business Enterprises Businesses Cartouche Corporations Covent Garden Dealer Free Trade Fruit Bowl Fruitbowl Fruiterer Goods Transport Juice Lemon Melons Merchants Occupations Orange Peaches Pineapples Promotional Retail Retailing Ripe Seller Shops Trade Card Trade Cards Trades Vendor Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Importer Merchant Occupation
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EDITORS COMMENTS
This print showcases a trade card from the 18th century featuring Eleanor Ogle, a skilled fruiterer. The engraving, part of the Private Collection and preserved by Look and Learn / Peter Jackson Collection, offers a glimpse into the world of advertising and commerce during that era. The trade card itself is an exquisite piece of artistry, adorned with vibrant illustrations of various fruits such as melons, peaches, grapes, pineapples, apples, oranges, and lemons. It serves as both an advertisement for Eleanor Ogle's business in Covent Garden and a testament to her expertise in providing quality fruit to customers. In this bustling scene depicted on the trade card, we see Eleanor engaged in her daily activities as she tends to her cartouche-filled shop. Her occupation as a fruiterer was crucial during this time when access to fresh produce was limited. Through her efforts as an importer and vendor of goods transporters like fruit bowls filled with ripe apples or citrus fruits like lemon trees—she played an essential role in ensuring food supply for Londoners. Beyond its commercial purpose lies another layer: botanical significance. This trade card reflects not only the growing interest in scientific methods but also highlights botany's importance within natural history studies. By showcasing various fruits meticulously illustrated on the card's surface alongside references to science and scientific approaches—this artwork bridges commerce with knowledge. Overall, this print captures not just one woman's entrepreneurial spirit but also provides insight into historical advertising practices while celebrating nature's bounty through intricate botanical illustrations.
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