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What Luck! a Bottle of Champagne, promotional card for the Parisian Department
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What Luck! a Bottle of Champagne, promotional card for the Parisian Department
488393 What Luck! a Bottle of Champagne, promotional card for the Parisian Department Store Au Bon MarchA©, c.1895 (colour lithograph) (see also 488428) by French School, (19th century); Private Collection; (add.info.: Quelle Veine! du Champagne ; The Bon MarcheDepartment stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77); after 1852 he and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ( Grand Magasin ) in Paris, by 1877 the largest in the world; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own; ); French, out of copyright
Media ID 23494522
© Bridgeman Images
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What Luck! a Bottle of Champagne
EDITORS COMMENTS
is a vibrant and captivating promotional card that takes us back to the enchanting world of 19th-century Paris. This stunning colour lithograph, created by the French School, showcases the elegance and opulence associated with Au Bon Marché, one of the most iconic department stores in history. The image transports us to an era when shopping was transformed into an enjoyable experience. Aristide Boucicaut, the visionary entrepreneur behind Au Bon Marché, revolutionized retailing by introducing fixed prices, home delivery, and guarantees for exchanges or returns. He understood that shopping should be more than just acquiring goods; it should be a glamorous affair. This promotional card was part of a series published weekly to entice customers to return frequently to the store. It targeted families by providing reading rooms for husbands while their wives indulged in shopping delights. The cards also delighted children with balloons and attractively produced designs like this one. Beyond its commercial purpose, this development marked a significant step towards democratizing consumption and empowering women's independence. Department stores like Au Bon Marché gave women newfound freedom and ability to shop on their own terms. As we gaze upon this exquisite print today, we are reminded not only of its aesthetic beauty but also of its historical significance. It represents an era when shopping became an art form – where luxury met accessibility – forever changing how we engage with retail therapy.
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