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An advertising poster for Delft Salad Oil, 1894 (colour lithograph)
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An advertising poster for Delft Salad Oil, 1894 (colour lithograph)
1197706 An advertising poster for Delft Salad Oil, 1894 (colour lithograph) by Toorop, Jan Theodore (1858-1928); 94x64 cm; Private Collection; Photo eChristies Images; Dutch, out of copyright
Media ID 23305206
© Christie's Images / Bridgeman Images
1894 Artist Dutch Capital Letter Collectibles Collector Commercial Communication Equipment Delft Dutch Art Dutch Artist Female Garment Language Lithographic Lithoprint Media Modern Art Netherlandish Artist Only Women Pastel Pastel Coloured Patterned Printed Prints Publicity Signifying Symbolism Women Only Yellow Jan Toorop Toorop
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EDITORS COMMENTS
This vibrant and eye-catching advertising poster for Delft Salad Oil, created in 1894 by Dutch artist Jan Theodore Toorop, is a true representation of the artistic style and communication techniques of the late nineteenth century. Measuring at an impressive 94x64 cm, this colour lithograph captivates viewers with its bold yellow background and intricate details. The poster features a female figure standing gracefully in full-length attire, symbolizing the elegance and sophistication associated with Delft Salad Oil. The woman's patterned garment adds to the overall aesthetic appeal of the artwork, while her posture signifies confidence and allure. Toorop's use of pastel colours creates a soft yet captivating visual experience that draws attention to both the product being advertised and his artistic prowess. The carefully crafted typography showcases his mastery in design as well as his ability to effectively communicate messages through visual means. As one examines this exquisite piece closely, it becomes evident that every element has been meticulously thought out – from the choice of clothing to the placement of text. This attention to detail highlights Toorop's dedication to creating visually stunning advertisements that capture people's imagination. Overall, this advertisement serves as a testament to Toorop's skill as an artist and demonstrates how art can be used not only for commercial purposes but also as a form of expression. It is no wonder why this print has become such a sought-after collectible among art enthusiasts worldwide.
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