Framed Print : Advert for Eugene permanent wavy hair 1937
Framed Photos from Mary Evans Picture Library
Advert for Eugene permanent wavy hair 1937
A beautiful wave discovers new beauty in you !
1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14262801
© Illustrated London News Ltd/Mary Evans
Appearance Curl Curls Eugene Finger Haircut Hairstyle Hairstyles Permanent Salon Salons Specialist Styles Styling Treatment Vanity Waved Waves Wavy 1937
21.5"x17.5" (55x44cm) Premium Frame
Step back in time with our exquisite Framed Print from the Media Storehouse collection. This stunning vintage advertisement, titled "A beautiful wave discovers new beauty in you!" was originally published by Illustrated London News Ltd/Mary Evans in 1937. Featuring an alluring image of a woman with permanent wavy hair, this print is a captivating reminder of the glamour and elegance of a bygone era. Each print is carefully framed to preserve its vintage charm and add a touch of timeless sophistication to any space in your home or office. Bring a piece of history into your world with our beautiful Framed Print from Media Storehouse.
Framed and mounted 17x12 print. Professionally handmade full timber moulded frames are finished off with framers tape and come with a hanging solution on the back. Outer dimensions are 21.5x17.5 inches (546x444mm). Quality timber frame frame moulding (20mm wide and 30mm deep) with frame colours in your choice of black, white, or raw oak and a choice of black or white card mounts. Frames have a perspex front providing a virtually unbreakable glass-like finish which is easily cleaned with a damp cloth.
Contemporary Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 41.8cm x 41.8cm (16.5" x 16.5")
Estimated Product Size is 44.4cm x 54.6cm (17.5" x 21.5")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) or portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
Discover a new you with Eugene's Permanent Waves - the ultimate solution for achieving beautiful, long-lasting curls! This advertisement from 1937, published by Illustrated London News Ltd, showcases a woman in profile, her hair transformed into a cascade of bouncy finger waves. The caption above reads, "A beautiful wave discovers new beauty in you!" The 1930s were a decade of glamour and sophistication, and a woman's appearance was of the utmost importance. Hairstyles were a key aspect of this, with finger waves and permanent waves being particularly popular. These intricate curls required the expertise of a specialist hairdresser, and visiting a salon for a permanent wave treatment was a regular part of a woman's beauty routine. The advertisement exudes a sense of vanity and self-indulgence, with the woman's profile emphasizing her elegant features and the luxurious waves framing her face. The use of the word "discovers" suggests that the permanent wave treatment was a revelation, unlocking a new level of beauty and confidence. The advertisement also highlights the longevity of the style, with the curls promised to last for weeks. This was a significant selling point, as maintaining curls using traditional methods such as rollers and hot irons was time-consuming and laborious. Overall, this advertisement encapsulates the spirit of the 1930s, with its focus on beauty, glamour, and the transformative power of a new hairstyle. Whether you were a fan of finger waves or preferred a more natural look, there was no denying that a trip to the salon was an essential part of a woman's routine during this era.
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