Greetings Card : Advertisement for Bryant and May Matches, 1868

EDITORS COMMENTS

This print showcases an intriguing advertisement for Bryant and May Matches, dating back to the year 1868. The image, sourced from the esteemed Directory of the Borough of Sheffield by William White in that very same year, now resides at the renowned Sheffield Local Studies Library. A true relic of its time, this vintage ad transports us back to a period when advertising was still in its infancy. The photograph captures a moment frozen in history; it reveals an era where printed advertisements were meticulously crafted works of art. With intricate details and elegant typography, this particular advert exudes sophistication and charm. It serves as a testament to the creativity and ingenuity employed by advertisers during that era. Although we are not privy to the commercial use or context surrounding this advertisement, we can appreciate it purely for its aesthetic value. The image allows us to marvel at how far advertising has evolved over time while also reminding us of our enduring fascination with visual storytelling. As we gaze upon this remarkable piece from Sheffield City Archives, let our imaginations wander through time as we ponder what messages these matches once conveyed and how they captivated audiences over a century ago.