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East Midlands Gas Board promotion, Mexborough, South Yorkshire, 1957
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East Midlands Gas Board promotion, Mexborough, South Yorkshire, 1957
East Midlands Gas Board promotion, Mexborough, South Yorkshire, 1957. The exterior of Claytons in Mexborough, near Doncaster. The Gas Board and the National Coal Board (who produced gas from coal) were in competition with each other during the 1950s and 1960s and many of these types of promotions were run by both suppliers. This display was in Claytons in Mexborough, which is close to Doncaster
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Media ID 15065589
© Worldwide Photography / Heritage-Images
1950s Cooker Demo Demonstrating Demonstration Domestic Domestic Appliance Doncaster East Midlands Gas Board Energy Fifties Gas Board Gas Cooker High Street Household Appliance Mexborough Michael Michael Walters Oven Paul Walters Worldwide Photography Ltd Pavement Promotion Sidewalk South Yorkshire Walters
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EDITORS COMMENTS
This print captures a fascinating moment in history - an East Midlands Gas Board promotion in Mexborough, South Yorkshire, back in 1957. The image showcases the exterior of Claytons, a popular shop located on the high street near Doncaster. During this era, both the Gas Board and National Coal Board were engaged in fierce competition as they vied for customers' loyalty. As a result, numerous promotions like this one were organized by both suppliers. The display featured prominently at Claytons and aimed to demonstrate the benefits of gas cookers to potential customers. A lady can be seen outside the store, standing next to an oven set up on the pavement. This domestic appliance was undoubtedly cutting-edge technology at that time and represented progress and convenience for households across Britain. The photograph not only provides a glimpse into advertising strategies of mid-20th century England but also offers insight into daily life during this period. It showcases a bustling street scene with people going about their business while being exposed to promotional efforts by energy providers. Captured by Michael Walters from Paul Walters Worldwide Photography Ltd. , this monochrome image serves as a visual reminder of how far we have come since then in terms of technological advancements and marketing techniques employed within our society.
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