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Advertisement, Freemans catalogue, featuring Lulu

Advertisement, Freemans catalogue, featuring Lulu


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Advertisement, Freemans catalogue, featuring Lulu

Advertisement for the Freemans of London mail order catalogue, featuring the pop singer Lulu, March 1975.
1975

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14248080

© Mary Evans Picture Library

1975 Celebrity Clapham Endorsement Mail Order Singer Freemans Lulu


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EDITORS COMMENTS
In this image from the March 1975 issue of the Freemans catalogue, the iconic pop singer Lulu graces the pages with her radiant presence. The photograph, taken on Clapham Road in London, showcases the fashionable and trendy style of the 1970s. Lulu, dressed in a stylish and elegant dress, exudes confidence and charisma, making her the perfect ambassador for the mail order catalog's latest offerings. The Freemans catalogue, a popular choice for shoppers in the UK during the 1970s, was known for its wide range of prepaid clothing and accessories. This advertisement marks a significant moment in the catalog's history, as it features a well-known celebrity endorsing their brand. Lulu's popularity during this time was at an all-time high, and her association with the catalog added a touch of glamour and excitement to their marketing efforts. The image is a testament to the era's fashion trends, with Lulu's outfit reflecting the popular styles of the 1970s. The dress she wears is a classic example of the decade's fashion, with its flowing, feminine silhouette and bold, geometric print. The photograph's vibrant colors and dynamic composition further highlight the fashionable and contemporary feel of the advertisement. Overall, this image is a fascinating glimpse into the past, showcasing the intersection of fashion, music, and advertising during the 1970s. It serves as a reminder of the enduring power of celebrity endorsements and the role they play in shaping consumer culture.

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