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Beechams advertisement by Bruce Bairnsfather
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Beechams advertisement by Bruce Bairnsfather
A Good Point to Remember. Advertisement for Beechams Pills featuring a humorous illustration by Bruce Bairnsfather of a British soldier, wrapped up warm against the cold, pronging a stereotypical German with the tip of his bayonet. Date: 1915
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Media ID 14140196
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Advertisements Adverts Amusing Bairnsfather Bayonet Bayonets Beechams Bruce Germans Medication Pills Stereotypical
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A Chill in the Air of War: Humor Amidst the Trenches - Beechams Pills Advertisement by Bruce Bairnsfather, 1915 This print, hailing from 1915, showcases a humorous advertisement for Beechams Pills, designed by renowned British satirical artist Bruce Bairnsfather. The illustration, titled "A Good Point to Remember," depicts a British soldier wrapped up against the cold, his bayonet pronging a stereotypical German soldier, with a cheeky smirk on his face. The chilly battlefield setting is a stark reminder of the harsh realities of the First World War. Bairnsfather, a celebrated cartoonist and war artist, was known for his insightful and amusing depictions of the daily life and camaraderie of soldiers during wartime. In this advertisement, he masterfully combines humor and marketing, using the iconic image of a British soldier engaging with the enemy to promote Beechams Pills as a remedy for the cold. The advertisement's text reads, "Beechams Pills. The Good Old Remedy for Colds in All Weathers." The soldier's use of a bayonet as a makeshift walking stick, along with the German soldier's exaggerated fear, adds a layer of wit and amusement to the advertisement. This print is a fascinating glimpse into the past, offering a unique perspective on how advertisements during wartime utilized humor to connect with their audience and promote their products. The image of the British soldier and the German stereotype may be seen as controversial today, but it was a common trope during the time, reflecting the prevailing attitudes and sentiments of the era.
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