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Patriotic poster, Buy British and protect your job
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Patriotic poster, Buy British and protect your job
Patriotic poster, Buy British campaign -- John Bull says: Buy British and protect your job! Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire. Date: 1931
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Media ID 23091754
© Mary Evans Picture Library/Onslow Auctions Limited
Balance Bull Buyers Buying Campaign Crisis Factories Farmer Farms Finger Patriotic Patriotism Payments Persuasion Pointing Protect Symbolic
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This evocative patriotic poster from the 1930s, featuring the iconic figure of John Bull, encourages the viewer to "Buy British and protect your job!" The image of John Bull, a symbol of British national identity, is depicted pointing sternly with his hat in hand, emphasizing the importance of buying from British farms and factories during a time of economic crisis. The backdrop of the poster displays the Union Jack, further emphasizing the patriotic theme. The Buy British campaign was a government initiative launched in response to a balance of payments crisis in the early 1930s. The campaign aimed to reduce unemployment and boost the national economy by encouraging consumers to purchase goods produced domestically, rather than importing from foreign countries. The Prince of Wales, later King Edward VIII, reinforced this message in a speech, emphasizing the importance of buying from British farms and factories to support the national economy. The second choice, subtly suggested in the poster, is to buy from the British Empire. This further reinforces the idea of buying locally sourced goods, but also highlights the connections and interdependence between Britain and its colonies. The use of persuasive language and symbolic imagery in this poster reflects the spirit of the times, as the country faced economic challenges and sought to promote self-sufficiency and national pride. This poster is a powerful reminder of the role of government campaigns in shaping public opinion and behavior during times of economic uncertainty. It also highlights the enduring power of patriotic symbols and messaging in inspiring collective action and fostering a sense of national unity.
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