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Patriotic poster, Buy British, Merrie England once again
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Patriotic poster, Buy British, Merrie England once again
Patriotic poster, Buy British campaign -- Buy British, Merrie England once again! Buy British and put a smile back into British trade. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire. Date: 1931
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Media ID 23091824
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Balance Boost Buyers Buying Campaign Crisis Economy Employment Factories Farms Patriotic Patriotism Payments Persuasion Reduce Unemployment
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EDITORS COMMENTS
This evocative poster from 1931 encapsulates the spirit of patriotism and the call to action during a critical period in British history. Titled "Buy British, Merrie England once again," the poster is part of a government campaign aimed at tackling a balance of payments crisis. The Prince of Wales, who would later become King Edward VIII, reinforced the message by delivering a speech promoting the importance of buying from British farms and factories. The campaign urged citizens to prioritize purchasing goods domestically to reduce unemployment and boost the national economy. The alternative option was to buy from the British Empire. The poster's design features a jovial, mustachioed man holding a shopping bag, with the tagline "Buy British and put a smile back into British trade." The image of a smiling man conveys the idea that buying British goods would bring joy and happiness not only to the individual buyer but also to the broader community. The poster's use of red, white, and blue colors further emphasizes the patriotic theme. The 1930s, also known as the 30s or the thirties, were a challenging time for the UK economy, with high unemployment and a struggling market. This poster serves as a powerful reminder of the government's efforts to encourage citizens to support their own country during times of economic hardship. By buying British, the people of the UK were not only helping their own economy but also contributing to the prosperity of the British Empire.
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