Reduce Collection

Patriotic poster, Buy British, keep the home fires burning
Patriotic poster, Buy British campaign -- Buy British and keep the home fires burning. Part of a government campaign to tackle a balance of payments crisis

Advert for the Ministry of Food 1940
The weeks food facts No. 6. If you eat more than you need, you are wasting food as surely as if you had thrown it away. So eat what you need, but no more. Buy wisely and cater strictly

Patriotic poster, Team Spirit, Buy British
Patriotic poster, Buy British campaign -- It is the Team Spirit that gets there. Buy British and pass your wages to another member of the British team

Love nature
Melanie Viola

Advert for the Vaco Reducing Cup, which promises to take off flesh just where you want to lose it, by loosening the congestion of fat which then vanishes

Patriotic poster, Buy British - Watch Unemployment dwindle
Buy British and watch unemployment dwindle. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII)

Patriotic poster, Buy British, British Business
Patriotic poster, Buy British campaign -- How Bills new boots bucked up British Business! Part of a government campaign to tackle a balance of payments crisis

Patriotic poster, Buy British, Merrie England once again
Patriotic poster, Buy British campaign -- Buy British, Merrie England once again! Buy British and put a smile back into British trade

Patriotic poster, Buy my produce, Buy British
Patriotic poster, Buy British campaign -- Buy my produce, I can then buy your goods. Buy British and create employment throughout the country

Patriotic poster, It must be British
Patriotic poster, Buy British campaign -- It must be British! She helps you to keep your job. Buy British and help her man keep his

Patriotic poster, Buy British and create employment
Patriotic poster, Buy British campaign -- Buy British and create employment. Part of a government campaign to tackle a balance of payments crisis

Patriotic poster, Buy British campaign -- Which of these do you use and are yours British? Part of a government campaign to tackle a balance of payments crisis

Patriotic poster, Buy British and make your job secure
Patriotic poster, Buy British campaign -- The safe policy for you, Buy British and make your job secure. Part of a government campaign to tackle a balance of payments crisis

Patriotic poster, Give and Take, Buy British
Patriotic poster, Buy British campaign -- Give and Take, Empire Products for Britain, British Manufactured Goods for the Empire, Buy British and help British labour at home and overseas

Patriotic poster, Be British and Buy British
Patriotic poster, Buy British campaign -- Be British and Buy British (quoting a speech by the Lord Chancellor at the Guildhall on 9 November 1931)

Postwar poster, SOS To All Nations, Disarm
Postwar poster, design by Batt, SOS To All Nations, Disarm, Join the League of Nations Union. circa 1920

Government departments are instructed by Lloyd George to make cuts in expenditure of
KDC397327 Government departments are instructed by Lloyd George to make cuts in expenditure of twenty per cent, 1921 (litho) by Raven-Hill

The Cholera Scare, Prevention is better than Cure (engraving)
1047652 The Cholera Scare, Prevention is better than Cure (engraving) by English School, (19th century); Private Collection; (add.info.: The Cholera Scare, Prevention is better than Cure)

Weir W-2, at RAF Hendon on 19 July 1951. G. & J. Weir of Cathcart in Glasgow were an established engineering company, founded in 1871, which built aircraft during the First World War

LACING UP A LADY
A ladys maid laces up her mistress who ought to be taking LES SELS CLARKS in her bath to reduce her obesity Date: 1924

Advert for Trilene Tablets, weight loss 1898
All Fat People, Victorian advert for a cure for overweight people, reducing your weight in a few weeks by simply taking Trilene Tablets. Date: 1898

Reducing the Gas Bill
Comic illustration by Lawson Wood (1878-1957) showing a Scottish man blowing into his gas supply in an attempt to reduce bills watched by his son in a tartan kilt

Slasher sizing machine, used for strengthening the warp by adding starch to reduce breakage of the yarns, built by J. Harrison & Sons

Sydney, Australia - General Post Office
Slide showing a photograph of the General Post Office in Sydney. It is located at the western end of Martin Place. Designed by colonial architect James Barnet

Whale hunting vessel and factory by G. H. Davis
Floating whale factories: ships which reduce their prey to oil and by-products on the spot. A whale-hunting factory and its catcher vessels at work in the Antarctic

Girdle that reduces waist and hips
New hour-a-day girdle reducess waist and hips often 3 inches the very first week ! now at last you can wear the stylish, decoming clothes your heart desires - without worrying about an unattractive

Advert for Veco reducing cup for weight loss 1926
New 3 minute treatment takes off fat- just where you want to loss it! Amazing new discovery takes off flesh just where you want to loss it. No dieting - no pills - no discomforts

Where the RAF fighters score by G. H. Davis
Aerodynamic cleanliness: where the RAF fighters score during the Second World War. In very high speed aircraft small projections and even rough surface paint may seriously reduce speed

Recycled Christmas trees used on coastal sand dunes to reduce erosion, Formby Point, Merseyside, England, February

Feral Pigeon (Columba livia) loft, intended to provide alternative home for city pigeons, painted with light coloured corrosion resistant paint to reflect heat, houses 200 nesting boxes

Acid rain, lime spread over wetland, to reduce acidity, Sweden

Acid rain, helicopter lime spreading, to reduce acidity in rivers and wetlands, Sweden

Acid rain, helicopter filling up for lime spreading, to reduce acidity in rivers and wetlands, Sweden

Anti cold calling sign

Cumbria farmwatch sign

Owl energy monitor set to measure kW with green kettle turned off on kitchen worktop UK
MAB-1000 Owl energy monitor set to measure kW with green kettle turned off on kitchen worktop UK Owl monitors formerly sold as Electrisave measure current eletricity use in either kW or carbon

Calcitonin hormone molecule. Computer model showing the structure of the human hormone calcitonin. Atoms are colour-coded spheres (carbon: dark grey, hydrogen: light grey, nitrogen: blue)

Salmon calcitonin hormone molecule. Computer model showing the structure of calcitonin from salmon. Atoms are colour-coded spheres (carbon: dark grey, hydrogen: light grey, nitrogen: blue)

Reinforcements of British infantry marching towards the fron
Reinforcements of British infantry marching in small, widespread groups towards the front lines, September 1916. The soldiers moved in such a way so as to reduce the potential damage inflicted by

Licensing Bill cartoon 1908
A cartoon referring to the 1908 Licensing Bill which sought to reduce the number of licensed premises selling alcohol. There was much criticism of the bill which was seen as an infringement of civil

The Licensing Bill, 1908
Poster criticising the Licensing Bill of 1908 which sought to restrict and reduce the number of licensed premises in the country in an attempt to curb drunken behaviour

Licensing Bill poster 1908
Poster criticising the Licensing Bill proposed by the government in 1908 to reduce licensed premises and curb drinking, while allowing private clubs to carry on without restrictions

Section of the Bessemer
Bessemers design for a cross- channel paddle steamer is designed to reduce passenger discomfort by enabling them to stay level no matter how much the boat herself rolls

George Stephenson experimenting with the safety lamp in a mi
Illustration of George Stephenson (1781-1848) experimenting with his safety lamp in a mine. It was designed by Stephenson in 1815, around the same time as Humphrey Davy invented a similar lamp

Queen Victorias saloon in the royal carriage
The saloon of Queen Victorias carriage on the London and North Western Railway. The carriage was designed at an estimated cost of 3000

Ladys Maid Laces Lady
A ladys maid laces up her mistress who ought to be taking LES SELS CLARKS in her bath to reduce her obesity

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"Reducing for a Greater Britain: Uniting Team Spirit and Patriotism" In the midst of wartime challenges, the Ministry of Food in 1940 released an advert to inspire citizens with a patriotic poster. Encouraging individuals to reduce their consumption, it aimed to foster a sense of team spirit and support for the nation. The message was clear - by buying British products, we could contribute towards keeping the home fires burning. Even before this time, weight loss had been a concern. In 1898, Trilene Tablets advertised their product as a means to reduce weight effectively. As society evolved, so did our understanding of health and wellness. However, not all reductions were related to personal well-being. G. H Davis depicted a whale hunting vessel and factory in his artwork - showcasing how reducing whale populations impacted various industries at that time. But it wasn't just about physical reduction; there were also products like the Vaco Reducing Cup which claimed to help individuals achieve desired body shapes through innovative methods. Throughout history, patriotism remained intertwined with consumer choices. Posters urging people to buy British goods emerged repeatedly during different eras. These campaigns sought not only economic growth but also emphasized creating employment opportunities within our own borders. The call for supporting British businesses continued with slogans such as "Merrie England once again. " These posters reminded us that by purchasing local produce and goods, we could revive traditional values while boosting national pride. Ultimately, these patriotic messages reinforced one crucial idea: when we choose British-made products over imports or make conscious efforts towards reducing waste or unhealthy habits – whether it be on an individual level or collectively – we actively participate in building a stronger nation together.