VISUAL DESCRIPTION
This is a vintage advertisement featuring a stylized polar projection map of the Northern Hemisphere. The ad promotes Short Brothers (Rochester & Bedford) Ltd. , highlighting their specialty in converting landplanes into seaplanes, with an emphasis on "Short Floats. " Around the circumference of the map are listed various countries where these floats are being used: Australia, India, Persia (now Iran), Sweden, U. S. A. , Japan, France, Denmark, Singapore, New Zealand, Portugal, Estonia (spelled as Esthonia which is an archaic English spelling), Canada, U. S. S. R. (Soviet Union at that time), Norway Poland Italy Fiji Isles. The central feature of the ad is bold text stating "SHORT FLOATS ARE BEING USED OVER THE WORLD, " emphasizing global reach and acceptance. At the bottom right corner are contact details for Short Brothers including a phone number and telegram address. The company's logo appears at the top center above the map. The design conveys a sense of international presence and technological expertise in aviation during an era when seaplane technology was significant for its ability to operate from water bodies without requiring concrete runways.

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