Home > Animals > Mammals > Muridae > Fortior
Advert for Ovaltine
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Ovaltine
Advert promoting Ovaltine as the stand-by beverage for wartime emergencies. Date: 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32241566
© Illustrated London News Ltd / Mary Evans
Advertisements Adverts Brand Brands Drinks Health Healthy Ovaltine
FEATURES IN THESE COLLECTIONS
> Animals
> Mammals
> Muridae
> Fortior
> Historic
> World War I and II
> World War II
> Mary Evans Prints Online
> New Images July 2023
EDITORS COMMENTS
This evocative advertisement for Ovaltine, published in 1940, highlights the drink's role as a reliable and nourishing beverage during wartime emergencies. The image features a determined-looking woman, holding a steaming mug of Ovaltine, with a serious expression as she gazes into the distance. The caption reads, "When the lights go out, and the sirens wail, reach for the stand-by that's always there - Ovaltine." During the 1940s, with the looming threat of World War II, people were encouraged to prepare for emergencies and stock up on essential supplies. Ovaltine, with its nutritious properties, became a popular choice as a stand-by beverage. The advertisement emphasizes the drink's ability to provide energy and vitality, even in the most challenging circumstances. The use of warm colors and a simple, yet powerful design, adds to the sense of reassurance and comfort. The image of a steaming mug of Ovaltine against a backdrop of a dark, ominous sky, creates a stark contrast that underscores the message of resilience and fortitude. The text at the bottom of the advertisement reads, "Ovaltine - the energy-giving malted milk drink." This tagline reinforces the idea that Ovaltine is not just a tasty beverage, but a source of nourishment and strength. The advertisement's powerful imagery and messaging effectively convey the idea that Ovaltine is a dependable and essential part of everyday life, especially during times of crisis. This advertisement is a fascinating glimpse into the past, showcasing how brands adapted to the unique challenges of wartime and how they used powerful messaging to connect with consumers during a time of uncertainty and fear.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
