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Down the Drain
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Down the Drain
British Railway's staff information poster, designed by Frank Newbould, c.1950. This poster warns against loss, damage and delay. Date: circa 1950
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Media ID 32254462
© The Twentieth Century Posters Collection / Mary Evans
1950 Damage Delay Drain Frank Information Loss Newbould Publisher Railways Staff Warns Designed
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EDITORS COMMENTS
Down the Drain: A Vital Message from Britain's Railways - Circa 1950 This evocative and thought-provoking poster, titled "Down the Drain," is a powerful reminder of the importance of vigilance and responsibility in the day-to-day operations of the British Railways in the mid-20th century. Designed by the renowned graphic artist Frank Newbould, this staff information poster was created to convey a sense of urgency and consequence, with the ultimate goal of preventing loss, damage, and delay. The striking image at the heart of the poster depicts a series of interconnected drainpipes, each one gradually emptying into the one below, symbolizing the potential chain reaction of events that could lead to significant consequences. The caption, "Down the Drain," serves as a poignant reminder of the potential outcomes of carelessness or neglect. Newbould's use of bold, monochromatic colors and dynamic, angular lines creates a sense of energy and movement, drawing the viewer's eye to the central message. The artist's skillful use of negative space also adds to the overall impact of the design. This poster was part of a larger campaign to educate and engage railway staff in maintaining the highest standards of safety and efficiency. The use of powerful visual imagery and concise, impactful messaging was a common tactic employed by Newbould and other graphic designers of the time to effectively communicate important information to a wide audience. Today, "Down the Drain" stands as a testament to the power of graphic design to convey complex ideas and messages in a visually compelling and memorable way. As we continue to navigate the challenges of modern transportation systems, the lessons of this iconic poster remain as relevant as ever.
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