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Poster advertising Gold Coast Cocoa
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Poster advertising Gold Coast Cocoa
Poster for the Empire Marketing Board advertising Gold Coast Cocoa. In return, British goods are exported to the Gold Coast, totalling several millions of pounds in value
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Media ID 4430843
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Cocoa Drums Export Exported Goods Marketing Millions Natives Pounds Sun Shades Talking 1926
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EDITORS COMMENTS
1. Title: "Gold Coast Cocoa: Boosting Bilateral Trade between Britain and the Gold Coast, 1926" This evocative poster, produced by the Empire Marketing Board in 1926, showcases the thriving trade relationship between Britain and the Gold Coast, with a focus on the export of Gold Coast Cocoa. The image captures the essence of the vibrant exchange between two distinct worlds: the modern, industrialized British society and the exotic, sun-soaked Gold Coast. The central theme of the poster is the talking drums, a symbol of the Gold Coast culture, which are juxtaposed with sun shades and British goods, such as clocks, sewing machines, and bicycles. This contrast highlights the exchange of goods between the two regions. The text below the image reads, "Gold Coast Cocoa: In return, British goods are exported to the Gold Coast, totalling several millions of pounds in value." The poster is a testament to the historical significance of the Gold Coast as a major exporter of cocoa to Britain. The trade relationship between the two regions dates back to 1906 when the British established a cocoa industry in the Gold Coast. The export of cocoa not only brought significant economic benefits to the Gold Coast but also played a crucial role in the development of the British economy. The poster's design is a reflection of the optimistic and progressive spirit of the time. It showcases the mutual benefits of trade and the connections that bound the British Empire together. The image of the talking drums also underscores the rich cultural diversity that was an integral part of the Empire. Overall, this poster is a fascinating glimpse into the history of trade between Britain and the Gold Coast during the early 20th century.
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