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Corrine Russell with the New Coke. 3rd May 1985
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Corrine Russell with the New Coke. 3rd May 1985
Geoff Wilkinson
Sunday Mirror
Mirrorpix
United Kingdom
DM 85 2511
Media ID 21855336
© Mirrorpix
Changed Coca Cola Coke Drink Drinks Fizzy Flavour Formula New Coke Taste Tasting 1985
Corrine Russell with the New Coke - A Taste of Controversy
EDITORS COMMENTS
. In this print captured by Geoff Wilkinson on 3rd May 1985, we are transported back to a pivotal moment in history when Coca-Cola unveiled its highly anticipated new formula. The image showcases Corrine Russell, an emblematic figure representing millions of curious consumers who eagerly embraced the novel taste experience. The photograph was taken in a studio setting, allowing us to focus solely on Corrine's expression as she takes her first sip of the fizzy elixir. Her eyes sparkle with intrigue and anticipation, reflecting the collective curiosity that swept across America during this era-defining launch. The introduction of New Coke marked a bold attempt by Coca-Cola to revolutionize their iconic beverage's flavor profile. However, it also ignited one of the most significant consumer backlashes in modern marketing history. While some praised its bolder taste and smoother finish, others vehemently rejected any alteration to their beloved classic recipe. This snapshot encapsulates not only a specific moment but also an entire epoch defined by change and experimentation. It serves as a reminder that even global giants like Coca-Cola can face unexpected challenges when tampering with tradition. Geoff Wilkinson's skillful composition immortalizes Corrine Russell as an unwitting symbol of both excitement and controversy surrounding New Coke – forever capturing her reaction at being part of this historic tasting event.
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