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Skegness is So Bracing, BR (ER) poster, 1956

Skegness is So Bracing, BR (ER) poster, 1956



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Skegness is So Bracing, BR (ER) poster, 1956

Poster produced for British Railways (BR) Eastern Region (ER), showing a view of the Embassy Ballroom and a funfair, at the Lincolnshire seaside resort of Skegness, with the beach and pier in the background. In the top right-hand corner is shown the famous Jolly Fisherman character, taken from the original GNR poster of 1908 by John Hassall, also entitled Skegness is So Bracing. The Jolly Fisherman is still used to promote the resort today. Artwork by Kenneth Steel. Printed by R B Macmillan, Derby

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Media ID 10016480

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Beaches British Railways Coast Holidays Leisure Seaside Social Tourism Bracing Funfairs Piers Promenades Resorts Skegness


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> National Railway Museum > England > Lincolnshire

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EDITORS COMMENTS
This vibrant print captures the essence of a bygone era at the beloved seaside resort of Skegness. Produced in 1956 for British Railways Eastern Region, it showcases the idyllic Embassy Ballroom and a bustling funfair, set against the backdrop of Lincolnshire's sandy beach and iconic pier. In homage to its predecessor, John Hassall's famous GNR poster from 1908 titled "Skegness is So Bracing" this artwork features the timeless Jolly Fisherman character in the top right-hand corner. Created by Kenneth Steel, this image continues to be used today as a symbol promoting this charming coastal destination. With its vivid colors and lively atmosphere, this print evokes feelings of joy and excitement associated with summer vacations. It invites viewers to imagine strolling along promenades lined with quaint shops and indulging in leisurely activities on golden sands. The presence of funfairs adds an element of thrill and adventure to visitors' experiences. Skegness has long been cherished as a haven for relaxation and recreation, attracting tourists from far and wide seeking respite by the sea. This image serves as a nostalgic reminder of simpler times when towns like Skegness were synonymous with family holidays filled with laughter, ice cream cones, and carefree days spent under sunny skies. Printed by R B Macmillan in Derby under British Railways' direction, this artwork preserves not only memories but also celebrates the enduring allure that coastal resorts hold over generations seeking

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