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Health Exhibition, City Hall, Boscawen Street, Truro, Cornwall. 10th November 1923
Wall Art and Photo Gifts from Royal Cornwall Museum
Health Exhibition, City Hall, Boscawen Street, Truro, Cornwall. 10th November 1923
Goodfellows stall of dairy produce featuring a butter making churn and a Duchy cow brand and pansy brand margarine display. Photographer: Arthur William Jordan
Royal Cornwall Museum is the UK's Greatest Museum For Cornish Life & Culture
TRURI : 1972.2.119
Media ID 15116157
© From the collection of the RIC
Advertising Butter Churn Marketing
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EDITORS COMMENTS
This print takes us back in time to the Health Exhibition held at Truro's City Hall on a crisp autumn day in 1923. The bustling atmosphere of this vibrant event is beautifully captured by photographer Arthur William Jordan. In the foreground, we are drawn to Goodfellows stall, where dairy produce reigns supreme. A magnificent butter making churn steals the spotlight, its wooden construction hinting at a bygone era when craftsmanship was cherished. Adjacent to it stands an eye-catching display showcasing two iconic brands: Duchy cow brand and pansy brand margarine. These products were undoubtedly the stars of their time, enticing visitors with promises of rich flavor and quality. The photograph exudes an air of nostalgia as we imagine curious onlookers being lured towards this alluring advertisement for Cornish dairy delights. It transports us back to a simpler era when marketing relied on genuine product appeal rather than flashy gimmicks. As we delve into Cornwall's history through this image, it becomes clear that even then, advertising played a crucial role in promoting local businesses like Goodfellows. This snapshot serves as a testament to the power of effective marketing strategies employed by companies seeking recognition within their community. Preserved within the Royal Cornwall Museum's archives, this print offers us not just a glimpse into Truro's past but also reminds us how much has changed since those days when butter churns and margarine displays were considered cutting-edge advertisements worthy of capturing for posterity.
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