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Advertisement for Cadburys Cocoa, from Nature, 20th November 1890
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Advertisement for Cadburys Cocoa, from Nature, 20th November 1890
XJF270048 Advertisement for Cadburys Cocoa, from Nature, 20th November 1890 (litho) (b/w photo) (litho) (b/w photo) by English School, (19th century) (after); Private Collection; English, out of copyright
Media ID 12787988
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Analysing Analyst Bald Chocolate Ingredients Instruments Measuring Microscope Notes Publicity Results Weighing
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EDITORS COMMENTS
This print takes us back to the year 1890, where an advertisement for Cadburys Cocoa was featured in the renowned scientific journal, Nature. The image showcases a distinguished male scientist with a beard and bald head, engrossed in his work surrounded by various elements of research. In this intriguing scene, we witness the scientist meticulously examining notes and analyzing results while immersed in books filled with knowledge. His focus is directed towards a collection of instruments used for weighing and measuring ingredients, emphasizing his dedication to precision. The presence of a microscope further highlights the meticulous nature of his analysis as he delves into the secrets behind Cadburys Cocoa's exceptional quality. This visual representation captures not only the scientific aspect but also serves as an effective advertorial tool. With its inclusion in such a prestigious publication like Nature, this advertisement aims to establish Cadburys Cocoa as a brand synonymous with excellence and credibility. By associating their product with scientific expertise, they seek to appeal to consumers who value both taste and authenticity. This historical photograph from Fine Art Finder provides us with a glimpse into early advertising strategies employed by companies like Cadbury. It reminds us that even over a century ago, brands recognized the power of publicity through science-backed claims - an enduring practice still prevalent today.
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