Dolcis Collection
"Dolcis: Stepping into Style Since 1925" Step back in time to the year 1941
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"Dolcis: Stepping into Style Since 1925" Step back in time to the year 1941, where an enchanting advert for Dolcis shoes captivates shoppers with promises of elegance and savings. Armed with five precious coupons, fashion enthusiasts eagerly flock to their nearest Dolcis store, eager to indulge in the latest shoe trends. In the midst of wartime chaos, Dolcis manages to bring a touch of glamour even during these challenging times. A gas mask handbag becomes a symbol of resilience and practicality as women embrace fashion that adapts to their daily lives. Fast forward to 1943, when Dolcis continues its mission to uplift spirits through fashionable footwear. An advert featuring a festive sprig of holly reminds customers that joy can still be found amidst war-torn streets. Another powerful image showcases women serving in the Women's Royal Naval Service proudly donning their Dolcis shoes - a testament to strength and femininity intertwined. Comfort and durability take center stage in another wartime advert from 1943. As bombs fall around them, women find solace knowing that their trusty Dolcis shoes will carry them through any adversity while maintaining grace and style. Transitioning into more modern times, we encounter Cathy McGowan - the epitome of coolness - promoting Trend Stepper shoes on Ready Steady Go. Her infectious energy inspires young souls across the nation as they rush out to get their hands on these trendy kicks. But it's not just about adverts; it's about capturing moments frozen in time. From mid-morning twilight descending upon Merseyside due to low clouds or observing street scenes bustling with life in South London – each snapshot tells its own story within this captivating world created by Dolcis. Since its inception in 1925, it has been at the forefront of shoe fashion.