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WW2 poster, careful handling of material
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WW2 poster, careful handling of material
WW2 poster, knockabout comedy is funny on the films but its not funny in the factory. Careful handling of material costs you nothing -- carelessness costs the nation pounds! Design by Victor Hicks. Date: 1940s
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Media ID 14146104
© Mary Evans Picture Library/Onslow Auctions Limited
Advice Careful Careless Comedy Cost Costs Damage Damaging Expense Films Guidance Handle Handling Hicks Material Money Nation Pounds Score Scrape Scratch Victor Waste Workman Carelessness
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EDITORS COMMENTS
1. Title: "Careful Handling: A Call to Mindfulness in Wartime Britain" This evocative WW2 poster, designed by Victor Hicks in the 1940s, serves as a poignant reminder of the importance of careful handling of materials during the war effort. The poster features a stark contrast between the lightheartedness of knockabout comedy, popular during the films of the era, and the somber reality of working in a factory setting. The image depicts a man carelessly handling a piece of material, seemingly oblivious to the potential damage he is causing. The material, in turn, is shown with visible scratches, scrapes, and scores, symbolizing the costly consequences of carelessness. The caption, "Careful handling of material costs you nothing -- carelessness costs the nation pounds!", underscores the significance of this message. The poster's design is a testament to the government's efforts to encourage workers to be mindful of their actions and to minimize waste during the war. The use of bold typography and a striking color palette effectively conveys the urgency and importance of the message. As the world entered the 1940s, the Second World War had already begun, and the need for industrial production was at an all-time high. The poster serves as a reminder of the collective responsibility that each individual had in ensuring the success of the war effort. The message of careful handling was not only crucial for the economy but also for the morale of the nation, as every pound saved meant one less pound spent on repairs and replacements. In conclusion, this WW2 poster is a powerful reminder of the importance of mindfulness and care during wartime, as even the smallest actions could have far-reaching consequences. The design, created by Victor Hicks, effectively conveys this message and stands as a testament to the historical significance of the era.
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