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Photo Mug : Advert for Gossard underwear 1935
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Advert for Gossard underwear 1935
The Gossard line of beauty, modern women demand not only elegance of contour and symmetry of figure, but perfect freedom of movement for daily activities.
1935
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14345021
© Illustrated London News Ltd/Mary Evans
Corset Corsets Girdle Girdles Gossard Lace Lacing Lingerie Models String Suspender Suspenders Undergarment Undergarments Underwear 1935
Photo Mug
Bring a blast from the past to your morning routine with our Media Storehouse Photo Mugs! Featuring an iconic advertisement from 1935 for Gossard underwear, these mugs showcase the elegance and freedom of the modern woman as depicted in this classic Illustrated London News Ltd/Mary Evans Print. Sip your favorite beverage while admiring the timeless beauty of this vintage ad, and start your day with a dose of history and style.
A personalised photo mug blends sentimentality with functionality, making an ideal gift for cherished loved ones, close friends, or valued colleagues. Preview may show both sides of the same mug.
Elevate your coffee or tea experience with our premium white ceramic mug. Its wide, comfortable handle makes drinking easy, and you can rely on it to be both microwave and dishwasher safe. Sold in single units, preview may show both sides of the same mug so you can see how the picture wraps around.
Mug Size is 9.6cm high x 8.1cm diameter (3.8" x 3.2")
These are individually made so all sizes are approximate
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EDITORS COMMENTS
This advertisement from the Illustrated London News Ltd, dated 1935, showcases the Gossard line of underwear, a brand that revolutionized women's undergarments during the 1930s. The image features a modern woman, dressed in a stylish outfit of the era, exuding confidence and elegance. The focus, however, is on her undergarments, which promise both beauty and functionality. The Gossard line of underwear was designed to cater to the demands of contemporary women who sought not only elegance of contour and symmetry of figure but also perfect freedom of movement for their daily activities. The undergarments featured in this advertisement include a corset, girdle, suspenders, and lace lingerie. Each piece is intricately designed, with delicate lacing and strings that accentuate the female form without restricting it. The corset, a staple of women's undergarments for decades, has been updated with a sleeker, more comfortable design. The girdle, another popular undergarment of the time, is shown to provide a smooth, hourglass silhouette while allowing for ease of movement. Suspender belts and stockings complete the look, adding a touch of sophistication and sex appeal. The model in the advertisement embodies the spirit of the modern woman, who was breaking free from the constraints of traditional undergarments and embracing a more comfortable, functional, and stylish alternative. The Gossard line of underwear represented a significant shift in women's undergarments, paving the way for more comfortable and functional lingerie that would become the norm in the decades to come.
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