Canvas Print : Advert for Aquascutum weatherproof coats 1923
Canvas Prints from Mary Evans Picture Library
Advert for Aquascutum weatherproof coats 1923
Reliability in rain is the first attribute of an Aquascutum - familiarly called a " scutum". Date: 1923
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14124610
© Illustrated London News Ltd/Mary Evans
Aquascutum Breasted Coats Gentlemans Overcoats Raincoats Rainwear Resistant Shower Waterproof Waterproofs 1923
20"x16" (51x41cm) Canvas Print
Introducing the Media Storehouse Canvas Print of "Advert for Aquascutum weatherproof coats 1923" - a captivating piece of history brought to life in high-quality canvas. This vintage advertisement, sourced from Mary Evans Prints Online, showcases the iconic Aquascutum brand and their renowned commitment to reliability in rain. Dating back to 1923, this timeless image is a testament to Aquascutum's rich heritage and their famed "scutum" coats. Bring a touch of history and elegance to your home or office with this beautifully printed canvas, sure to be a conversation starter.
Delivered stretched and ready to hang our premium quality canvas prints are made from a polyester/cotton blend canvas and stretched over a 1.25" (32mm) kiln dried knot free wood stretcher bar. Packaged in a plastic bag and secured to a cardboard insert for safe transit.
Canvas Prints add colour, depth and texture to any space. Professionally Stretched Canvas over a hidden Wooden Box Frame and Ready to Hang
Estimated Product Size is 40.6cm x 50.8cm (16" x 20")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
Step into the roaring twenties with this elegant advertisement for Aquascutum's weatherproof coats, dated 1923. The image showcases a dapper gentleman proudly holding up one of the coveted "scutums," a nickname for the brand's iconic raincoats. With reliability in rain being the first attribute of an Aquascutum coat, these garments were a must-have for any well-dressed man during this era. The single-breasted design, featuring a belted waist and notched lapels, exudes an air of sophistication and practicality. The macintosh-style raincoat, also known as a rainmac or rainmacs, was a popular choice for gentlemen seeking protection from the unpredictable weather. Aquascutum's commitment to innovation and quality is evident in the use of the term "waterproof" and "showerproof," showcasing the advanced technology of the time. This advertisement serves as a testament to the historical significance of Aquascutum's raincoats and their enduring appeal. The 1920s were a decade of change, marked by the rise of flapper culture, jazz music, and new fashion trends. Yet, despite the shifting social landscape, the need for a reliable and stylish raincoat remained constant. This advertisement encapsulates the essence of that era, blending fashion and function in a captivating way. In summary, this photograph offers a glimpse into the past, showcasing the timeless appeal of Aquascutum's weatherproof coats and their role in shaping men's fashion during the 1920s.
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