Poster Print : Advert for Aquascutum weatherproof coats 1923
Poster Prints from Mary Evans Picture Library
Advert for Aquascutum weatherproof coats 1923
Reliability in rain is the first attribute of an Aquascutum - familiarly called a " scutum". Date: 1923
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14124610
© Illustrated London News Ltd/Mary Evans
Aquascutum Breasted Coats Gentlemans Overcoats Raincoats Rainwear Resistant Shower Waterproof Waterproofs 1923
A4 (29.7 x 21cm) Poster Print
Introducing the captivating Aquascutum Poster Print from Media Storehouse's extensive collection. This vintage advertisement, hailing from 1923, showcases the iconic Aquascutum weatherproof coats, affectionately known as "scutums." With a rich history dating back to over a century, Aquascutum has been synonymous with reliability in rain. This captivating print, sourced from Mary Evans Prints Online, is a testament to the brand's enduring appeal and its commitment to protecting its customers from the elements. Adorn your walls with this timeless piece and bring a touch of history into your home or office.
Premium quality poster prints are printed on luxurious semi-gloss satin 270 gsm paper. Our meticulously crafted poster prints offer an affordable option for decorating any space, making them ideal for living rooms, bedrooms, offices and beyond. To ensure your poster arrives in good condition, we roll and send them in strong mailing tubes.
Poster prints are budget friendly enlarged prints in standard poster paper sizes (A0, A1, A2, A3 etc). Whilst poster paper is sometimes thinner and less durable than our other paper types, they are still ok for framing and should last many years. Our Archival Quality Photo Prints and Fine Art Paper Prints are printed on higher quality paper and the choice of which largely depends on your budget.
Estimated Product Size is 21.6cm x 30.3cm (8.5" x 11.9")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
Step into the roaring twenties with this elegant advertisement for Aquascutum's weatherproof coats, dated 1923. The image showcases a dapper gentleman proudly holding up one of the coveted "scutums," a nickname for the brand's iconic raincoats. With reliability in rain being the first attribute of an Aquascutum coat, these garments were a must-have for any well-dressed man during this era. The single-breasted design, featuring a belted waist and notched lapels, exudes an air of sophistication and practicality. The macintosh-style raincoat, also known as a rainmac or rainmacs, was a popular choice for gentlemen seeking protection from the unpredictable weather. Aquascutum's commitment to innovation and quality is evident in the use of the term "waterproof" and "showerproof," showcasing the advanced technology of the time. This advertisement serves as a testament to the historical significance of Aquascutum's raincoats and their enduring appeal. The 1920s were a decade of change, marked by the rise of flapper culture, jazz music, and new fashion trends. Yet, despite the shifting social landscape, the need for a reliable and stylish raincoat remained constant. This advertisement encapsulates the essence of that era, blending fashion and function in a captivating way. In summary, this photograph offers a glimpse into the past, showcasing the timeless appeal of Aquascutum's weatherproof coats and their role in shaping men's fashion during the 1920s.
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