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Cushion : Listerine advertisement, 1930
Home Decor from Mary Evans Picture Library
Listerine advertisement, 1930
Advertisement for Listerine mouth wash, suggesting that halitosis can lead to being left on the shelf, marriage-wise as her birthdays creep towards that tragic thirty mark. Date: 1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14414138
© Illustrated London News Ltd/Mary Evans
Adverts Breath Jan17 Maid Mouth Smelly Spinster Unattractive Wash Mouthwash
Cushion
Refresh your home decor with a beautiful full photo 16"x16" (40x40cm) cushion, complete with cushion pad insert. Printed on both sides and made from 100% polyester with a zipper on the bottom back edge of the cushion cover. Care Instructions: Warm machine wash, do not bleach, do not tumble dry. Warm iron inside out. Do not dry clean.
Accessorise your space with decorative, soft cushions
Estimated Image Size (if not cropped) is 15.6cm x 40cm (6.1" x 15.7")
Estimated Product Size is 40cm x 40cm (15.7" x 15.7")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
In this vintage advertisement from 1930, Listerine mouthwash boldly addresses the social stigma surrounding bad breath, or halitosis. The image features a sad and unmarried woman, with a disapproving glance cast upon her as she approaches her thirtieth birthday. The caption reads, "Unmarriageable at thirty! Halitosis may be the reason." The use of the words "unmarriageable," "spinster," and "old maid" underscores the societal pressure on women to marry by a certain age, and the belief that bad breath could be a major obstacle to finding a husband. The woman's furrowed brow and downturned expression convey a sense of despair and isolation, emphasizing the potential consequences of being left on the shelf due to an issue as seemingly trivial as bad breath. The advertisement effectively taps into the cultural anxieties of the time, and highlights the importance of maintaining good oral hygiene not just for health reasons, but also for social and romantic success.
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