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Metal Print : Listerine advertisement, 1930
Metal Prints from Mary Evans Picture Library
Listerine advertisement, 1930
Advertisement for Listerine mouth wash, suggesting that halitosis can lead to being left on the shelf, marriage-wise as her birthdays creep towards that tragic thirty mark. Date: 1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14414138
© Illustrated London News Ltd/Mary Evans
Adverts Breath Jan17 Maid Mouth Smelly Spinster Unattractive Wash Mouthwash
14"x11" (28x35cm) Metal Print
Step back in time with Media Storehouse's Metal Prints featuring this vintage Listerine advertisement from 1930. This intriguing image from Mary Evans Prints Online depicts a poignant message about the importance of good oral hygiene, as a woman is shown being overlooked on a store shelf due to her advancing age and the lingering issue of halitosis. Add a touch of nostalgia to your home decor with this unique, high-quality metal print. Preserve the past while making a modern statement.
Our Metal Prints feature rounded corners and rear fixings for easy wall mounting. Images are directly printed onto a lightweight, high quality 5mm thick, durable metallic surface for a vivid and vibrant finish. Available in 2 sizes, 28x35cm (14x11) and 50x40cm (20x16). The unique material is fade, moisture, chemical and scratch resistant to help ensure this art lasts a lifetime.
Made with durable metal and luxurious printing techniques, metal prints bring images to life and add a modern touch to any space
Estimated Image Size (if not cropped) is 13.5cm x 35.5cm (5.3" x 14")
Estimated Product Size is 27.9cm x 35.5cm (11" x 14")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
In this vintage advertisement from 1930, Listerine mouthwash boldly addresses the social stigma surrounding bad breath, or halitosis. The image features a sad and unmarried woman, with a disapproving glance cast upon her as she approaches her thirtieth birthday. The caption reads, "Unmarriageable at thirty! Halitosis may be the reason." The use of the words "unmarriageable," "spinster," and "old maid" underscores the societal pressure on women to marry by a certain age, and the belief that bad breath could be a major obstacle to finding a husband. The woman's furrowed brow and downturned expression convey a sense of despair and isolation, emphasizing the potential consequences of being left on the shelf due to an issue as seemingly trivial as bad breath. The advertisement effectively taps into the cultural anxieties of the time, and highlights the importance of maintaining good oral hygiene not just for health reasons, but also for social and romantic success.
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