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Poster Print : Listerine advertisement, 1930
Poster Prints from Mary Evans Picture Library
Listerine advertisement, 1930
Advertisement for Listerine mouth wash, suggesting that halitosis can lead to being left on the shelf, marriage-wise as her birthdays creep towards that tragic thirty mark. Date: 1930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14414138
© Illustrated London News Ltd/Mary Evans
Adverts Breath Jan17 Maid Mouth Smelly Spinster Unattractive Wash Mouthwash
A1 (84.1 x 59.4cm) Poster Print
Step back in time with our vintage Listerine advertisement print from 1930. This eye-catching poster, sourced from Mary Evans Prints Online, features a poignant message about the importance of fresh breath. The illustration, depicting a woman on the verge of her thirties being overlooked on a shelf due to her halitosis, is a powerful reminder of the impact bad breath can have. Add this unique and intriguing piece to your decor to bring a touch of nostalgia and a dose of humor to any room. With its striking design and historical significance, this Listerine advertisement print is a must-have for collectors and fans of vintage advertising.
Premium quality poster prints are printed on luxurious glossy or matte 270 gsm paper. Our meticulously crafted poster prints offer an affordable option for decorating any space, making them ideal for living rooms, bedrooms, offices and beyond. To ensure your poster arrives in good condition, we roll and send them in strong mailing tubes.
Poster prints are budget friendly enlarged prints in standard poster paper sizes (A0, A1, A2, A3 etc). Whilst poster paper is sometimes thinner and less durable than our other paper types, they are still ok for framing and should last many years. Our Archival Quality Photo Prints and Fine Art Paper Prints are printed on higher quality paper and the choice of which largely depends on your budget.
Estimated Image Size (if not cropped) is 31.6cm x 84.6cm (12.4" x 33.3")
Estimated Product Size is 59.6cm x 84.6cm (23.5" x 33.3")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
EDITORS COMMENTS
In this vintage advertisement from 1930, Listerine mouthwash boldly addresses the social stigma surrounding bad breath, or halitosis. The image features a sad and unmarried woman, with a disapproving glance cast upon her as she approaches her thirtieth birthday. The caption reads, "Unmarriageable at thirty! Halitosis may be the reason." The use of the words "unmarriageable," "spinster," and "old maid" underscores the societal pressure on women to marry by a certain age, and the belief that bad breath could be a major obstacle to finding a husband. The woman's furrowed brow and downturned expression convey a sense of despair and isolation, emphasizing the potential consequences of being left on the shelf due to an issue as seemingly trivial as bad breath. The advertisement effectively taps into the cultural anxieties of the time, and highlights the importance of maintaining good oral hygiene not just for health reasons, but also for social and romantic success.
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