Greetings Card > Soldiers in World War I
Greetings Card : Horlicks advertisement, World War I
Cards from Mary Evans Picture Library
Horlicks advertisement, World War I
Advertisement for Horlicks Malted Milk Lunch Tablets, just the thing for reinforcing a soldiers energy and strength during a long march. " Thousands of men on active service have found them invaluable so send your friend a liberal supply...". Date: 1915
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14128006
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Energy Health Horlicks Lunch Malted Milk Supplement Supplements Tablets Tommies Tommy Vitality
Greetings Card (7"x5")
"Step back in time with our exclusive collection of vintage greeting cards from Media Storehouse. This card features an iconic advertisement from World War I, showcasing the Horlicks Malted Milk Lunch Tablets. A nostalgic reminder of the past, this card pays homage to the resilience and fortitude of soldiers during long marches. Add a touch of history to your correspondence with this unique and thoughtful card from Media Storehouse."
Folded Greeting Cards (12.5x17.5 cm) have a laminate finish and are supplied with an envelope. The front and inside can be personalised with text in a selection of fonts, layouts and colours.
Greetings Cards suitable for Birthdays, Weddings, Anniversaries, Graduations, Thank You and much more
Estimated Image Size (if not cropped) is 17.1cm x 12.5cm (6.7" x 4.9")
Estimated Product Size is 17.5cm x 12.5cm (6.9" x 4.9")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
FEATURES IN THESE COLLECTIONS
> Historic
> World War I and II
> Soldiers
> Historic
> World War I and II
> World War I
EDITORS COMMENTS
Amid the chaos and hardships of the Western Front during World War I, the simple pleasure of a hot meal was a luxury that many soldiers longed for. However, when the army rations fell short, or during the grueling marches that were a common part of military life, soldiers turned to Horlicks Malted Milk Lunch Tablets for an essential boost of energy and vitality. This advertisement from 1915, featuring a weary but determined "Tommy" soldier, emphasizes the importance of Horlicks in maintaining the strength and endurance of the British military. The caption reads, "Thousands of men on active service have found them invaluable. So send your friend a liberal supply." Horlicks, a popular malted milk drink, was first introduced in 1873 and quickly gained a reputation for its nutritional benefits. The tablets, which could be easily carried in a soldier's kit, provided a quick source of energy and sustenance, making them an essential addition to the meager rations of the British army. The image of the soldier, with his weary expression and determined gaze, speaks to the resilience and fortitude of the men who served in the war. The advertisement, with its appeal to send "a liberal supply" to friends, underscores the sense of camaraderie and shared sacrifice that bound the soldiers together during this trying time in history. As the years passed, and the horrors of the war came to an end, the image of the soldier with his Horlicks tablet became a symbol of the enduring spirit of the British military. Today, this advertisement serves as a reminder of the sacrifices made by the soldiers of World War I and the importance of nourishment in maintaining health and vitality, especially during times of hardship and adversity.
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