Photo Mug > Soldiers in World War I
Photo Mug : Horlicks advertisement, World War I
Home Decor from Mary Evans Picture Library
Horlicks advertisement, World War I
Advertisement for Horlicks Malted Milk Lunch Tablets, just the thing for reinforcing a soldiers energy and strength during a long march. " Thousands of men on active service have found them invaluable so send your friend a liberal supply...". Date: 1915
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14128006
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Energy Health Horlicks Lunch Malted Milk Supplement Supplements Tablets Tommies Tommy Vitality
Photo Mug
Boost your daily routine with a dose of history and nostalgia. Our Media Storehouse Photo Mugs feature the iconic Horlicks advertisement from World War I, showcasing soldiers enjoying a hot mug of Horlicks Malted Milk Lunch Tablets. This vintage advertisement, sourced from Mary Evans Prints Online, is a testament to the enduring power of Horlicks to provide energy and strength, making it the perfect companion for your morning brew. Personalize your mug with your favorite photo or keep it as a conversation starter. Each mug is carefully crafted to preserve the image's vibrant colors and details, ensuring a unique and memorable drinking experience. Order yours today and drink to the past, present, and future.
A personalised photo mug blends sentimentality with functionality, making an ideal gift for cherished loved ones, close friends, or valued colleagues. Preview may show both sides of the same mug.
Elevate your coffee or tea experience with our premium white ceramic mug. Its wide, comfortable handle makes drinking easy, and you can rely on it to be both microwave and dishwasher safe. Sold in single units, preview may show both sides of the same mug so you can see how the picture wraps around.
Mug Size is 9.6cm high x 8.1cm diameter (3.8" x 3.2")
These are individually made so all sizes are approximate
FEATURES IN THESE COLLECTIONS
> Historic
> World War I and II
> Soldiers
> Historic
> World War I and II
> World War I
EDITORS COMMENTS
Amid the chaos and hardships of the Western Front during World War I, the simple pleasure of a hot meal was a luxury that many soldiers longed for. However, when the army rations fell short, or during the grueling marches that were a common part of military life, soldiers turned to Horlicks Malted Milk Lunch Tablets for an essential boost of energy and vitality. This advertisement from 1915, featuring a weary but determined "Tommy" soldier, emphasizes the importance of Horlicks in maintaining the strength and endurance of the British military. The caption reads, "Thousands of men on active service have found them invaluable. So send your friend a liberal supply." Horlicks, a popular malted milk drink, was first introduced in 1873 and quickly gained a reputation for its nutritional benefits. The tablets, which could be easily carried in a soldier's kit, provided a quick source of energy and sustenance, making them an essential addition to the meager rations of the British army. The image of the soldier, with his weary expression and determined gaze, speaks to the resilience and fortitude of the men who served in the war. The advertisement, with its appeal to send "a liberal supply" to friends, underscores the sense of camaraderie and shared sacrifice that bound the soldiers together during this trying time in history. As the years passed, and the horrors of the war came to an end, the image of the soldier with his Horlicks tablet became a symbol of the enduring spirit of the British military. Today, this advertisement serves as a reminder of the sacrifices made by the soldiers of World War I and the importance of nourishment in maintaining health and vitality, especially during times of hardship and adversity.
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